Our guide shows you how to find best-selling and top-rated products on AliExpress easily.
Shopping on AliExpress can be a great way to find amazing deals, but with so many sellers, it can be tricky to know who to trust. This article will guide you step by step on how to find the best sellers on AliExpress, helping you save money while ensuring you get high-quality products. Whether you’re new to online shopping or just looking for tips to improve your experience, this simple guide will make things easier for you. At Ziranzi, we’re dedicated to helping you shop smarter and get the most out of your AliExpress experience!
What Are Best Sellers on AliExpress?
On AliExpress, a “best seller” refers to a seller who consistently offers high-quality products, has strong customer ratings, and maintains a good track record with buyers. These sellers are known for delivering reliable service, fast shipping, and products that match their descriptions. Shopping from best sellers is essential because it reduces the risks associated with receiving poor-quality items, delayed shipments, or unhelpful customer support.

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When you shop on a massive marketplace like AliExpress, not all sellers are equal. Some sellers may offer great deals, but lack the reputation or reliability to back up their promises. Best sellers, on the other hand, have proven themselves to be trustworthy through positive feedback from customers and consistently high ratings.
Key Qualities of a Best Seller
High ratings and reviews
One of the most important indicators of a good seller is their overall rating. AliExpress allows buyers to leave feedback and rate their shopping experience based on product quality, shipping speed, and communication. Best sellers typically maintain high ratings (4 stars and above) with detailed reviews from satisfied customers.
Large number of sales and happy customers
Sellers with a large number of completed sales and positive feedback demonstrate that they have experience in handling orders efficiently and keeping customers happy. A high sales volume is a good sign that the seller is trusted by many buyers.
Good customer service
Best sellers on AliExpress provide excellent customer service, including fast response times, clear communication, and a willingness to resolve issues such as order delays or product problems.
Trustworthy and reliable
These sellers are known for shipping products on time and accurately describing the items they sell. Trustworthy sellers are less likely to ship defective or counterfeit goods, giving you peace of mind when shopping.
Step-by-Step Guide to Finding the Best Sellers
Use the AliExpress Search Filters
AliExpress makes it easy to find top sellers by offering built-in filters to narrow down your search results. Whether you’re looking for the highest-rated products or the most popular items, these filters help you avoid low-quality sellers and unreliable listings.
Explanation of the search bar and filters
When you search for a product on AliExpress, the search bar will allow you to input keywords for the specific item you want. Once you enter a search term, AliExpress will display a list of results, but not all of them will come from the best sellers. To focus on quality listings, you can use the built-in filters to sort the results.
How to sort products by:
- Sales Volume: Using the “Sort by Orders” feature
One of the quickest ways to find reliable sellers is by sorting products by their number of orders. You can use the “Sort by Orders” filter, which will show you products with the highest sales volumes first. Items that are frequently purchased often come from sellers with a good reputation, as many buyers wouldn’t repeatedly buy from a poor seller. This is a great starting point to discover popular and trusted sellers. - Ratings: Using the “4 Stars & Up” filter for reliable products
After sorting by orders, another important filter to use is the “4 Stars & Up” filter. This ensures that you’re only viewing products from sellers with consistently high ratings. A seller with at least 4-star ratings is likely to offer products that match their description, ship on time, and provide satisfactory customer service. Using both filters together (orders and ratings) will give you a strong indication of the best sellers on AliExpress.

Check Seller Ratings and Feedback
One of the most crucial steps in finding the best sellers on AliExpress is checking the seller’s ratings and customer feedback. These ratings provide a snapshot of the seller’s performance based on real customer experiences, helping you avoid unreliable sellers and make informed decisions.
Understanding the Seller Rating System
AliExpress uses a transparent rating system that allows buyers to see how well a seller performs in key areas like product quality, communication, and shipping. Here’s a breakdown of what to look for:
Positive feedback percentage
This percentage shows how many of a seller’s reviews are positive compared to their total number of reviews. Ideally, you want to shop with sellers who have at least 95% positive feedback. This means the majority of their customers were satisfied with their purchase. Sellers with consistently high feedback percentages are likely to offer reliable service.
Detailed ratings for:
- Item as Described
This rating tells you how accurate the product description is compared to what the buyer actually received. A seller with high ratings in this area means they are honest about their products, minimizing the risk of getting something that doesn’t match your expectations. - Communication
This rating reflects how well the seller communicates with buyers. Good communication is important in case there are issues with your order, such as delays or product queries. High ratings here indicate a responsive and helpful seller. - Shipping Speed
This rating is based on how quickly the seller ships the product and whether it arrives on time. A good rating in this area suggests the seller processes orders promptly and works with reliable shipping companies.
How to Read and Evaluate Customer Reviews
While ratings are important, reading through actual customer reviews can give you deeper insights into a seller’s reliability and the quality of their products. Here’s what to look for:
- Reviews with photos
Reviews that include real photos from buyers are a valuable tool. They show you exactly what the product looks like once delivered, helping you judge whether the item matches its description. These reviews are generally more trustworthy as they provide visual evidence of the product’s quality. - Detailed, genuine comments
Look for reviews that include specific details about the product, delivery time, and the overall shopping experience. Genuine reviews often describe how the product functions, whether it met the buyer’s expectations, and how the seller handled any issues. These types of reviews give you a clearer idea of what to expect. - Tips for spotting fake or overly generic reviews
Be cautious of reviews that sound too generic, such as “Great product!” or “Fast shipping!” without any specific details. Fake reviews tend to be short, overly positive, and lacking substance. Another red flag is if the same user seems to leave similar comments on multiple products. Additionally, if a product has an overwhelming number of 5-star reviews with no real complaints, it’s worth taking a closer look. Authentic reviews typically include a mix of pros and cons, even for the best sellers.
By thoroughly checking seller ratings and feedback, you can confidently choose sellers who consistently deliver great products and service on AliExpress.
Look for “Top Brand” Badges and AliExpress Recommendations
One of the easiest ways to find reliable sellers on AliExpress is by looking for special badges and recommendations provided by the platform itself. AliExpress has put certain systems in place to help buyers identify trustworthy sellers at a glance. By paying attention to these labels, you can save time and feel confident that you’re purchasing from a reputable source.
Importance of the “Top Brand” Badge
What the “Top Brand” badge represents
The “Top Brand” badge is a highly coveted label on AliExpress. Sellers who earn this badge are recognized for their excellent performance across several key areas. They consistently deliver high-quality products, maintain excellent customer service, and receive overwhelmingly positive feedback from buyers. These sellers are often manufacturers or official distributors with a long-standing reputation on AliExpress.
Shopping from a “Top Brand” seller reduces the risk of receiving counterfeit products or being dissatisfied with your purchase. Because AliExpress carefully selects sellers for this badge, you can trust that “Top Brand” sellers are reliable and committed to customer satisfaction.
Why AliExpress recommendations (like “Verified Seller” or “Bestseller”) are helpful
In addition to the “Top Brand” badge, AliExpress offers other recommendations that are useful when searching for the best sellers. One such label is the “Verified Seller” badge. This indicates that the seller has gone through an additional verification process by AliExpress to confirm their credibility and business practices.
The “Bestseller” label is another helpful indicator. It shows that a particular product is very popular and sold in large volumes, which often correlates with positive reviews and high customer satisfaction. By paying attention to these badges, you can quickly identify sellers who have consistently proven themselves as trustworthy.
AliExpress Choice Label
What the “AliExpress Choice” label means
The “AliExpress Choice” label is another valuable tool for identifying high-quality products and sellers. Items with this label are handpicked by AliExpress based on a combination of factors such as product quality, strong reviews, and a high number of sales. The label is designed to highlight trending products that meet strict quality standards and are favored by buyers.
AliExpress Choice products often come with additional perks, such as faster shipping times and exclusive discounts, making them an attractive option for shoppers who want to buy with confidence.
How it indicates trending and high-quality items
When you see the “AliExpress Choice” label, it indicates that the item is not only popular but also backed by a proven track record of quality. These products are typically bestsellers within their category, which means that many buyers have already tested them and provided positive feedback. Since AliExpress uses customer ratings, sales performance, and overall satisfaction to determine which items receive the “Choice” label, you can trust that you’re purchasing a top-rated product.
By focusing on items with the “AliExpress Choice” label, you can stay ahead of trends while also ensuring that you’re getting a product that meets your expectations in terms of quality and value. This is especially helpful when you’re unsure about a specific product or category and need guidance in finding a reliable option.
In summary, looking for the “Top Brand,” “Verified Seller,” “Bestseller,” and “AliExpress Choice” badges can greatly simplify your search for the best sellers. These labels serve as a quick and trustworthy way to identify sellers and products that have already been vetted for quality and customer satisfaction, allowing you to shop with peace of mind.

Use AliExpress Buyer Protection Features
When shopping online, especially on global marketplaces like AliExpress, it’s important to know that your purchases are protected. AliExpress offers a range of Buyer Protection features that give shoppers peace of mind. Understanding and using these protections is crucial for avoiding scams, defective products, and other issues that might arise.
Understanding Buyer Protection
AliExpress’ Buyer Protection is designed to ensure that you either receive the product as described or get your money back. This system makes AliExpress a safer place to shop, especially when dealing with sellers overseas. The two main types of protections offered are:
- Full refund if the item isn’t delivered
If your order never arrives or gets lost in transit, AliExpress guarantees a full refund. This is a critical safeguard for international buyers, as shipping can sometimes be unpredictable, especially with long delivery times. If your tracking number shows no progress, or the item doesn’t arrive by the promised delivery date, you can open a dispute and receive your money back. - Partial refund if the product doesn’t match the description
Sometimes products arrive that don’t match what was described in the listing—whether in terms of color, size, functionality, or quality. If this happens, you can request a partial refund through Buyer Protection. This allows you to keep the item but still get a portion of your money back due to the discrepancy. In more serious cases, you can also return the item for a full refund.
Finding Sellers Who Offer Buyer Protection
Not all sellers provide the same level of protection. While AliExpress mandates a basic level of coverage, some sellers go the extra mile by offering better customer service and faster refunds. Look for sellers who clearly state their willingness to honor disputes and provide full refunds when things go wrong. You can usually spot these sellers by their positive reviews and high ratings in categories like “Item as Described” and “Communication.”
Choosing sellers who emphasize buyer protection features ensures that you have a solid safety net, making it easier to shop with confidence.
Cross-Check the Seller on Other Platforms
While AliExpress provides a lot of valuable information through reviews and ratings, it’s a good idea to cross-check sellers on other platforms before making a purchase, especially for high-ticket items.
- Why it’s smart to check reviews on external websites (like TrustPilot)
Websites like TrustPilot and SiteJabber often have independent reviews of AliExpress sellers and products. These reviews can give you an unbiased perspective on the seller’s reputation, shipping speed, and product quality. External sites are less likely to feature manipulated or fake reviews, giving you a clearer picture of what to expect. - Joining AliExpress communities or groups for recommendations
There are several online communities, such as AliExpress Facebook groups, Reddit forums, and specialized blogs, where seasoned buyers share their experiences and recommendations. These groups are great places to ask questions about specific sellers or products. Community members often provide honest feedback and tips on which sellers to avoid and which are reliable. This extra layer of research can help you avoid problematic sellers and make informed decisions.
Take Advantage of AliExpress Sales and Coupons
AliExpress is known for its massive sales events, where you can find top sellers offering significant discounts. By strategically timing your purchases, you can save a lot of money on high-quality products from trusted sellers.
- How top sellers participate in major AliExpress sales (Singles’ Day, 11.11, Anniversary Sale)
AliExpress hosts several major sales events throughout the year, with Singles’ Day (11.11) being the biggest. During these sales, top sellers often offer deep discounts on their products. These events are a great opportunity to purchase from highly-rated sellers while saving money. Other notable sales include the Anniversary Sale, Summer Sale, and Back-to-School Sale. Top sellers usually participate in these events, offering promotions on their best-selling items. - Using store coupons and AliExpress coupons to get better deals
In addition to discounts, sellers often provide store coupons during sales events. You can stack these with AliExpress coupons, which are site-wide and can be applied to your order for additional savings. Some sellers also offer special deals for first-time buyers or for following their store, giving you extra ways to save. To get the best value, it’s worth keeping an eye on these coupons and combining them during sales.
By shopping during these events and using available coupons, you can maximize your savings while still buying from top sellers. This ensures that you get both quality products and excellent deals at the same time.
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Sources
For more detailed information and additional tips on how to find the best sellers on AliExpress, you can explore the following resources: